How to Go from FREE to PAID Content

Here are 2 important criteria if you want to go from offering “free” to “paid” content online:

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  • Sound principles. Convenience is HUGE..I often wish your video would start to play the second I clicked on your link and I don't have to click on the video to make it play..I am exhausted from clicking on the link already! lol:)
  • All of our customers want convenience and high quality. We want it as well. We spend out time looking for the things that make out lives easy and add value to it. One of the things that we need to consider when we make a sell is what value are we adding and what problem are we solving in our clients life. Great point. Its also one of the reasons many Americans watch so much TV. Easy, convenient and usually high quality production though not a great value since they suck out so much of our life.

    Scott
    www.AskTheWealthSquad.com
  • Simple and convenient, as a consumer that is what I want, good lessons!
  • Hi Ryan,

    Good content today... I also don't think having just on ebook will cut it in the next few years since most people just break even (or lose a little money) on the first sale with all the competition for PPC, etc.

    Keep up the great work!

    -Stephen Cabral
    http://StephenCabral.com
  • Great Stuff again Ryan-Quality and Convenience are king!!
  • How about the best ways to produce quality in your business:

    1. Know what your prospect wants (ask, survey)

    2. Be yourself (original because there is only one you)

    3. Have passion about what you do (increases quality by 200%)

    4. Transparency and a burning desire to help others successfully use and apply your information (when you share, you care) and people care when you care, They care about buying from you, shutting the mouth of haters and destroying copycats, they care and make sure that every time you provide a new product not only to get it first but also recommend it to others.

    There are probably lots more, but these made a difference for me between winning $0 online to winning hundreds a month, now on my way to thousands, in a new market.

    Thanks to the Ryan Lee Bootcamp September 2008,

    Sorry couldn’t go to Continuity Summit.

    Take care Ryan
  • zevenesh
    nice bruddah, so U like the idea of giving info via an autoresponder to make it even simpler than sending them to a PDF or a video?
  • Hey Ryan,
    Quality? Definitely! Steal my stuff? PLEASE. It spreads the word on me and my products more quickly, more virally.
  • Great advice! especially the quality of products!!
    thank you
  • Hey Ryan! You know I'm all about the quality - so I completely agree! To make your products stick and hold, you have to make them as awesome as you can.

    Anyway - I should have waited to interview you for BadAssBodyWorkouts so you had the goat - YOU'RE HARDCORE NOW!!!!!

    Mtano
  • Hey Ryan,
    Quality and convenience, yes, I agree, but how about unique content or at least something with a different spin on it...as an example check me falling out of a tree-
    http://www.dumpthegymfitness.com/a-day-in-the-life-of/my-rope-climbing-accident-and-big-fall/

    Now that's unique but not easily duplicated!
    Keep Strong,
    Danny
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