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Jeff's comment about implying that there's data, knowledge, wisdom worth referring to is especially a key point. Especially in an information overload world. The direct mail newsletters of old used this technique especially for busy business owners as a target market. It does make you curious when you read it, and probably increases conversion by "x"%. Anyone know what the increase conversion rate is with this technique vs. not?
Jeff
Great sales copy... Bullet points pointing directly to pages numbers of time into an audio book. good tips! These are things I do for myself.. When I get a magazine in the mail, if there is a particular article I REALLY like, I'll write that page number on the front cover. - sometimes on the label. but when taking notes - I'll index my own content at the top of bottom of the whole document - same thing. Now, I don't do this all the time, only things that I know I'll refer back to. So in that context, Simply indexing the content for others IMPLIES data worth referring to. Fine example Ryan Lee!