When it comes to landing JVs it’s not about what can the person do for you. In fact, the real way to get in and do joint ventures is explained in the video above. Many fail to realize the art of service. If you are able to help the person you want to do a JV with by selling their product or offering a lending hand, they are more likely to reciprocate and give you something you want.
And don’t forget to avoid using those “5 words”… It may very well end any opportunity to land a JV and that’s a terrible thing to waste.