ONE PERSON. THREE HOURS A DAY. SIX FIGURES (PER YEAR OR MONTH)

Let's get real, shall we?

Tim Ferris's 4-Hour Workweek was a great book (with an even better hook), but not super realistic.

First, we all know it takes more than 4 hours a week.

And second - I don't know about you - but I have 4 kids and the idea of spending a few months learning to tango in Bali just ain't happening. Sorry.

But here's what is possible...

... building a REAL business with REAL income working a REALISTIC 3 hours a day.

ONE PERSON? SERIOUSLY?

"But Ryan, shouldn't I have at least one full-time virtual assistant? Or integrator?".

In most cases, you don't need it.

You're much better off with a tiny team of per-hour, per-project freelancers or even a small agency to help with tasks not in your wheelhouse.

I used to have a full-time team and it was soul-sucking.

I haven't had a full-time employee in the last 17 months and it feels amazing.

No pressure to make payroll. No managing.

Just a couple of people who only get paid for tasks completed.

It was the best move I've made in years and wish I'd done it sooner.

Wanna know how I do it? How I find the right people and manage them without actually managing them?

Then keep reading 😉.

THREE HOURS A DAY? SERIOUSLY?

Yes, but there's a difference between three hours of focused work. Three hours of only pulling the biggest levers.

Versus three hours of scrolling social media. Three hours of "consuming" instead of "creating".

90% of my day is done between the hours of 8am and 11am, then I workout and the rest of the day is flexible.

If I want to hike, or do an interview, or read, or have lunch with my family... I can.

Three hours is the sweet spot - and if you keep reading, you'll see how (I'm such a tease!)

SIX FIGURES A YEAR (OR MONTH)? SERIOUSLY?

Ok, this is where you separate the hype from the reality.

For most entrepreneurs, the highest level of happiness is when you make between 250K and $3 million. That's the sweet spot and it's where the One Person Empire wins.

And please remember, it ain't what you MAKE, it's what you KEEP.

Most high-ticket coaches share "top-line" revenue, not actual income.

Who cares if you did $5 million in sales if your expenses were $5.1 million?

Call me crazy, but I'd rather have a business that generates $1 million with $700k in profit (with less stress), than more revenue and less profit.

With a One Person Business - there's no bloat which means more bottom-line profit.

YOUR LEAN, MEAN BLOAT-FREE "Email-only" EMPIRE?

Every time I look at my biggest wins over the decades, it comes back to one thing.

Email.

Since almost 90% of your profit comes from the inbox, it's where your focus should be.

Below is a screen from one of my favorite programs - and it was run almost entirely with email (and zero overhead!).

In other words, it was VERY profitable.

SIMPLE. PROFITABLE. NON-DBAG.

While most people are running around like headless chickens trying to "chase scale", you can sit back and work 1/30th while actually making more.

It's all about pulling the one or two levers.

Pull 'em in the morning and watch what happens.

"But Ryan, what kinds of products can I sell?". 

THE "LESS IS MORE"  TREND...

The #1 reason people don't buy (or ask for refunds) is overwhelm.

While most marketers are marketing like it's 2002 with overpriced, overstuffed, 19-module courses... your market is screaming for less.

They want curation over bulk.

Checklists over webinars.

Newsletters over membership sites.

One hour courses over 21 hour courses.

Some of my favorite lean digital models we'll explore in One Person Empire include...

• Low-ticket PDF continuity programs
• Evergreen memberships WITHOUT adding new content or a community
• Low-ticket programs that bring in thousands of buyers
• Open/Close cohort programs
• Hybrid live and recorded courses
• Mid-premium programs between $99 and $299 (these sell like crazy!)
• Short challenges that actually work
• And much more...

"HIGH-TICKET"? IT'S DYING.

High-ticket sales have been falling off a cliff because of more competition and the economy.

Think you can't succeed without high-ticket sales?

Three of my most successful students run 8-figure businesses and all their products are priced under $60.

Can you do high-ticket courses and coaching? Yes, but you don't have to.

In fact, the trend is low to mid-premium and we'll explore these options in detail.

You'll pick the model that works for you AND your customers. 

WHO'S THIS RYAN LEE GUY - AND WHY HAVEN'T I HEARD OF HIM?

Since I love speaking about myself in 3rd person, let's talk.

Unlike the fake "coaches who coach coaches to coach coaches", Ryan's been building REAL businesses online since 1998 - mostly in health and fitness.

He's had over 100 different products, programs and businesses - and exited many of them including membership sites, newsletters, courses, software, events, coaching groups and one of the world's first online summits.

ALLof Ryan's advice comes from 25 years IN THE TRENCHES building, creating, innovating and pivoting when necessary.

Zero theory. Fluff-free. And 100% real-world and tactical.

And if you haven't heard of Ryan before, it's probably because he's a dad of 4 and built all of this while never missing a single kid's activity. 

He chooses to keep things simple, puts family before chasing micro-fame and would rather curl up on a couch in his pajamas watching Netflix than fly around to events. Can you blame a guy?