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NEW Classes Start Soon!

Get instant access to the entire breakthrough training system AND attend the full week of NEW, LIVE workshops. The only question is... can you handle all this awesomeness?

Let's turn tiny printable PDF guides into DRIPPED
monthly, recurring income.

If you want to create that sweet, sweet continuity income--the simple way---you're about to be very happy.

Because we're about to take this old school and make new money.

Old-School,  Printable PDFs are Baaack and They're Better Than Ever!

We're officially "full".

Too much content. Too much screen time.

And the world is coming back to real-world, simple, and analog.

Vinyl record sales are now over $1.2 billion! (seriously).

Big, bulky memberships are OUT!

Lean, PDF-style subscriptions are IN!

Newsletters, templates, curated guides, summaries, niched associations, infographics, worksheets and even fan clubs memberships are skyrocketing!

That's right, we're creating recurring revenue the simple, easy and smart way.

While you're competition is trying to out-content each other, we're playing SMART.

LESS is MORE.

They're playing checkers, while we're playing chess.

Here's just a taste of what's working now, where the puck is headed and all the opportunities just waiting for you to help others AND have dependable, monthly income...

I'm Ready to Play!

Tiny Guides, BIG Monthly Income

Small, simple, PDF-style "continuity" programs... when created, positioned and sold the right way... are unbeatable.

Just a few members a week, even at $29 per month, add up fast. Really fast.

And because they're easy to consume and fairly priced, members stick around.

Can you say massive retention?

Hello Simple.

There's nothing easier than building these PDF-powered continuity programs.

No videos or editing.

No complex funnels.

In fact, you can run it entirely with just email and NO website or membership software!

You'll see one way to set it up entirely free.

No More Fresh Starts—Build Lasting Monthly Income

There's nothing worse than starting each month back at zero.

It's the ol' "what have you done for me lately?".

Which is why your business MUST have some type of dependable, monthly, recurring income.

It removes all your stress, is predictable and saves your butt during the toughest of time.

And right now, there's no better way than with lean, PDF style programs your members will love!

Premium PDF Subscriptions?

One of my biggest wins was a simple newsletter that had 2,778 subscribers paying $97 per month.

And what's crazy is this only took me about 3 hours a month to create.

This model worked in 2006 and has come roaring back.

In fact, this "lean newsletter" model works better today.

Set-it-and-forget-it "Evergreen" Recurring Revenue?

A long-time friend and client recently sold his health company and it was the perfect business model.

He tried complex membership software, funnels, community and videos. It bombed--so he stripped it down to a simple, single monthly PDF. 

But here's the kicker - it was 100% evergreen (he created the PDF ONCE and automatically dripped it to members once they joined).

It worked because his health PDF program had 26,000 members paying $15 per month.

This model works for every niche and keep reading to see how you can watch our exclusive case study...

Let's Turn A.I. into Hands-Free Continuity Income

The A.I. genie is out of the bottle, but rather than fear it - let's embrace its power.

We're going to explore the EASY way to have A.I. do 95% of the heavy lifting to create recurring revenue.

Just wait until we open it up and start creating recurring content together - in real-time.

We're going to build right before your eyes.. together!

You'll get my best prompts that create mind-blowing content your members will love.

LESS is MORE!

While all your competitors are trying to out-content each other with endless videos, communities and bulky memberships... you know better.

You see where the future is headed. You see what's working now.

So while they're trying to build big teams and stressful content calendars, you're all-in on "LESS is MORE".

Cozy, One Person Business + Happy Members = 🥰

If you want to build a business without the stress of managing full-time employees or "scaling", then you're in the right place.

PDF-style continuity programs are easier to run, easier to grow and easier for your members to enjoy.

Print, profit, repeat.

==> You Had Me At One Person, Cozy Continuity Income

You wanna kick it old school with me? Here’s what’s waiting for you inside this no-holds-barred, step-by-step system…

 
Oh, we're going to have fun together.
 
Here's just a taste of what you'll discover inside Old School 2: The Dripped Method...
  • How to get your first paid member within 24 hours.. even if you have NO list!
  • The secrets to recurring revenue with NO membership software, videos, funnels or even logins.
  • How to create continuity income by embracing the summary and curation models (see how it's working in different niches!)
  • The new one person newsletter model you can run entirely by yourself… with zero employee
  • The TRUTH about using A.I. for content (and how smart solopreneurs are turning it into recurring revenue)
  • The #1 way to get FREE TRAFFIC (and sales) for your PDF continuity program
  • Should you offer a trial? The answer might surprise you.
  • How to create recurring revenue with just email. Seriously.
  • The new continuity pricing strategy that increased member retention by 6X.
  • Discover how to get your program up and running in less than 17 minutes, guaranteed!
  • The biggest marketing mistake membership owners make (and why it’s killing their growth).
  • The TRUTH about getting affiliates for your continuity program.

Every single question you have about creating simple, lean, recurring revenue program built around the old school concept of a “printable” PDF is answered.

BREAKING NEWS: Old School 2 includes a brand new, weeklong LIVE group coaching program Oct. 3rd, 5th and 6th. 100% new training that'll deliver the latest in LEAN continuity on a sliver platter (you'll get the recordings too!)

🔥 NEW LIVE WORKSHOP: THE 100% DRIPPED EMAIL-ONLY MEMBERSHIP

You'll discover the NEW way to create 100% "Dripped" continuity programs--entirely through email.

Create it one and your evergreen program is sent automatically. It's true "set it and forget it".

You'll see what's working now and even get complete AI prompts to have a full year of content done in 5 minutes flat.

Watch as I build a new dripped membership in real-time!

🔥 NEW LIVE CLASS: THE $97 PER MONTH MODEL!

You'll go inside my most successful $97 Per Month newsletter--and we'll look into how this works in today's AI-powered world.

How to come up with a killer hook for your mid-premium subscription and the #1 way to covert cold leads into paid subscribers.

If you want a more premium subscription, you'll love this new live workshop

🔥 NEW LIVE CLASS: THE 1-PAGE NEWSLETTER MODEL

Hold on, because you're going to looove this one!

Can you really create continuity income with just a 1-page newsletter? 

They stand out in even the most crowded market and niche.

Heck yeah. Watch as we come up with an idea and build it out in REAL-TIME!

 

Build in Real-Time, Live and "Over-the-Shoulder"

You'll see me build actual PDF-powered continuity programs in real-time.

That's right, we open up the dashboard and build.

From idea to done, right before your eyes... live, without a net.

Real teaching. Real results.

The last time I taught my continuity income system, student’s started getting their first member within an hour!

You’ll see how to get paid members – even if you don’t have a list.

In this training, we’ll go over the most powerful, proven traffic strategies that work like magic.

I'M SOOO IN!!

While working full-time at a children's hospital back in the 90s--I started my first online fitness business.

Since then, I've been blessed with a 26+ year track record of solopreneur success–including 7 exits (mostly in the health and fitness industries).

I mean, Entrepreneur magazine called me the "#1 lifestyle business entrepreneur", so I must've done something right.

Now, at the ripe age of 52, I’m focused on helping my fellow seasoned humans create simple businesses that are light, create impact, tap into our passions and create that sweet, sweet continuity income.

Businesses we can run from anywhere, anytime and do it with our heads held high.

I live in New Canaan CT with my wife and 4 kids (16, 18, 20 and 22). And while you can take the boy out of New York, my zero tolerance for fluff and BS has remained (along with a bit of snark).

Don't know who to trust? Tired of fake testimonials?

I'm proud of my track record and trainings.

My programs cut through the clutter by eliminating the full and boring stories.

We jump right in and take action. Big time.

But please don’t take my ultra-biased word for it… here’s what some recent student’s have said about the quality of my training programs:

LET'S CREATE SMALL, SIMPLE PROGRAMS THAT DELIVER BIG EVERGREEN RECURRING REVENUE

So here’s the deal…

This program is 100% on creating, running and growing your own small PDF-driven continuity programs that deliver MIGHTY monthly income.

We dive in DEEP.

We'll go from idea to pricing to content to traffic to conversion and then retention.

You'll see me open the browser and build... from scratch.

Heck, we'll look at lots of different niches and play: everything from health, fitness and marketing to personal development, investing, hobbies, education, and everything in-between.

EVERY market has opportunities for these "LESS is MORE" continuity programs.

Your ticket to paradise include LIFETIME access to all the recordings, handouts and special bonuses.

Plus... in addition to the full core training program... there's a brand new series of LIVE, real and raw online workshops (Oct 3rd, 5th and 6th) covering "dripped" evergreen continuity, the $97 per month model and the 1-Page Newsletter.

The investment?

Don’t worry, it’s not $4997$2997$1997 or even $1497

Nor is it a cringey $25K mastermind or coaching package.

In fact, just a few subscribers at even $29 per month and the program pays for itself many times over. 

Can you beat that awesomeness?

Your No-Brainer, Ticket to Paradise

3 monthly payments of $99

Pay in full now to save

  • All-access ticket to the entire 7 hour training system showing you how to create, stress-free, high-converting PDF-powered continuity income programs (including how to get new members!) $2,000.00 value
  • LIFETIME access to all 350+ pages of handouts, samples, worksheets, templates and more
  • LIFETIME access to the word-for-word transcriptions, audio files and more.
  • NEW, LIVE group coaching workshop: The 100% DRIPPED Email Only Continuity Program. Attend live AND get all the recordings too $299 value
  • NEW, LIVE group coaching workshop: The $97 Per Month mid-premium subscription model (+ recordings!) $299 value
  • NEW, LIVE group coaching workshop: The 1-Page Newsletter Model (+ recordings!) $299 value 
  • Done-4-You 12-month continuity program (you keep 100% of the profits). $1,200.00 value
  • 1-Page membership template. $499 value
  • 26,000 x $15/month case study. $199.
  • 18,000 customer case study $199.
  • The $45k "Netflix" bundle training $45K
  • And much, much more.

First live class starts soon... get instant access to everything and let's create recurring revenue, mmmkay?

GET INSTANT ACCESS!

Let’s face it, most bonuses are lame.

They’re a bunch of free reports with little-to-no value with an inflated price of $999!

But we’re old school and don’t put up with that nonsense.

So how about we cut the crap and give you some bonuses that eliminate all your excuses to succeed, mmmkay?

When you join the OLD SCHOOL revolution today, you get all these goodies…

BONUS #1:
Full Year (52 Weeks!) of Done-For-You 1-Page Newsletters!

How about we kick things off by giving you a FULL YEAR of a "done-for-you" weekly, 1-page newsletter? Cool?

Yup, that's right. 52 ready-to-go continuity 1-page newsletters where you keep 100% of the recurring profits.

It's the type of content that fits into ANY "advice" market (health, personal development, marketing, hobbies, fitness, relationships, finance, etc.)

You can sell "as-is" or modify as you desire. Heck, you can even just add your logo.

This evergreen continuity program can sell by itself anywhere from $5 to $30+ per month (or be packaged an irresistible bonus).

This is a real-world $1,200.00+ value.

BONUS #2: 
1-Page Copy-n-Paste PDF Templates

You’ll get complete, fill-in-the-blank templates to run your lean continuity one-page membership.

Templates cover so many niches like health, marketing, personal development, investing and much more.

Simply copy/paste and you’re ready to rock.

Real world value of $499

BONUS #3: 
THE 26,000 X $15 Per Month PDF Membership Case Study

My long-time friend and client had a membership site in the health space with over 26,000 members paying $15 per month.

But here’s the coolest part… the entire membership was simply PDF files and 100% evergreen.

Yup. He created the PDF files once and they were dripped every month.

As a favor to me, he gave us a full tour of how he did it, how they 5X conversions and how they had an average retention of over 10 months.

Value of $199.

BONUS #4: 
How She Got 18,000 New Members in 30 Days (Case-Study!)

My media buyer ran a promotion which brought in over 18,000 new customers in less than 30 days.

And the best part is, the promotion is PERFECT to bring in new people to a backend "lean continuity" program.

During this exclusive case-study, he breaks down the traffic strategy, segmenting, the offer and which ad was a winner (wait until you see his 3 second hack!).

Value of $199.

BONUS #5: 
The $45K Per Person Private Mastermind Session

A few years ago, I was asked to speak at a private mastermind group. A group filled with big-hitters who each paid $45,000.00 to be in the room.

And I delivered a complete "behind-the-curtains" workshop about my "netflix-lite" membership which generated 100k-per-month. 

You'll see EXACTLY how to create and curate content, sell it via email and so much more!

This was recorded and put in the vault. But for the first time, it's yours as a special bonus.

The value is $45k

Here are common questions about Old School, continuity programs and my training programs...

LET'S CREATE SMALL, SIMPLE PROGRAMS THAT DELIVER BIG EVERGREEN RECURRING REVENUE

This is it.

Your blueprint to predictable low-stress continuity income in an AI-powered world.

You'll see it all.. how to go from idea to done.

Creating the perfect program and generating traffic.

Running your entire mini-empire... from a coffee shop! Yippee!!

You'll get INSTANT access to the entire Old School training program AND attend the  brand new LIVE, real and raw online workshops (3rd, 5th and 6th) covering "dripped" evergreen continuity, the $97 per month model and the 1-Page Newsletter.

The investment?

Don’t worry, it’s not $4997$2997$1997 or even $1497

Nor is it a cringey $25K mastermind or coaching package.

In fact, just a few subscribers at $29 per month and the program pays for itself many, MANY times over. 

I mean.. can you beat that?

Your No-Brainer, Ticket to Paradise

3 monthly payments of $99

Pay in full now to save

  • All-access ticket to the entire 7 hour training system showing you how to create, stress-free, high-converting PDF-powered continuity income programs (including how to get new members!) $2,000.00 value
  • LIFETIME access to all 350+ pages of handouts, samples, worksheets, templates and more
  • LIFETIME access to the word-for-word transcriptions, audio files and more.
  • NEW, LIVE group coaching workshop: The 100% DRIPPED Email Only Continuity Program. Attend live AND get all the recordings too $299 value
  • NEW, LIVE group coaching workshop: The $97 Per Month mid-premium subscription model (+ recordings!) $299 value
  • NEW, LIVE group coaching workshop: The 1-Page Newsletter Model (+ recordings!) $299 value 
  • Done-4-You 12-month continuity program (you keep 100% of the profits). $1,200.00 value
  • 1-Page membership template. $499 value
  • 26,000 x $15/month case study. $199.
  • 18,000 customer case study $199.
  • The $45k "Netflix" bundle training $45K
  • And much, much more.

First live class starts soon... get instant access to everything and let's create recurring revenue, mmmkay?

GET INSTANT ACCESS!